German Brand Award for Beurer GmbH

Beurer has been awarded the German Brand Award for the seventh time in a row. The German Design Council named the Ulm-based health expert the "WINNER" in the "Excellent Brands - Health & Pharmaceuticals" category and the "WINNER" in the additional category of "Excellent Brands - Corporate Brand of the Year". Kerstin Glanzer, Head of Marketing, accepted the award at the company's headquarters in Ulm.

The "Excellent Brands" discipline assesses brands holistically and compares the management of product and company brands with the competition.
At its meeting in March 2024, the panel assessed the companies against the following criteria: Originality and brand characteristics, brand identity, differentiation from the competition, target group relevance, consistency of the brand output, design quality of the brand identity, degree of innovation, sustainability, continuity, future viability, price premium, growth and economic success.

"At Beurer, we set great store by a well-thought-out brand strategy," explains Kerstin Glanzer, Head of Marketing at Beurer GmbH. "In recent years, we have placed an increased focus on 360-degree marketing campaigns, and these have significantly boosted our brand awareness. I am delighted that our efforts have been recognised and rated so highly by the panel."

In 2022, Beurer showcased itself for the first time with a TV advert about heat in Germany and Switzerland. It was a resounding success, prompting the Ulm-based health specialist to run the campaign again in 2023 together with an additional 360-degree campaign under the motto: "Enjoy the moment without any scratching" in the insect bite healer product category. Two campaigns about heat and insect bite healers are planned for 2024, alongside other campaigns.

The German Brand Award is one of the most important German brand prizes, presented by the German Brand Institute and founded by the German Design Council and GMK Markenberatung. The German Design Council is an independent and international institution which was founded in 1953 by the Federation of German Industries and several leading companies at the initiative of the German Bundestag. Companies that have attracted attention through effective branding, independent projects and extraordinary campaigns are nominated on an ongoing basis. They are supported in efficiently communicating design and brand expertise and strengthening the general public's understanding of design. Its aim is to emphasise the importance of the brand as a decisive factor for the success of companies in the national and international competitive environment.