IFA 2025 | Press Releases
Beurer will be presenting its product innovations at IFA 2025 (5 September to 9 September 2025).
On this page, you will find all press releases relating to Beurer's highlight topics.
PETCARE | Love Your Pet by beurer
September 5, 2025
The customary Beurer quality is now also available for pets
Six products are being launched on the market to mark the start of "Love Your Pet by beurer".
For some time now, pets have been more than just human companions. We celebrate their birthdays, take them on holiday and even make them into small social media stars. No wonder, then, that we want to give them the same care as we give ourselves. "Love Your Pet by beurer" was born out of this idea. With this new product category, Beurer is now bringing its proven quality to the world of pets.
COMPANY | New brand claim
September 5, 2025
Beurer presents new brand claim "healthy. life. style."
The new claim makes the further development of the Beurer brand an emotional experience.
At IFA 2025, Beurer will be showcasing its new brand claim "healthy. life. style." as part of its revamped brand communications. The claim sums up how the traditional company has evolved over time. Today, Beurer represents much more than just functional healthcare products – the brand embodies a modern lifestyle tailored to the needs of the individual.
Press release (PDF) and images
PERSONAL CARE | DentalCare
September 5, 2025
New Beurer sonic toothbrushes focus on sustainability
Stylish colours, state-of-the-art technology and sustainable materials
A radiant smile and good oral health are part and parcel of a modern, healthy lifestyle. In keeping with this philosophy, Beurer will be presenting its sustainable electric sonic toothbrushes, which are now available from retailers, at the IFA in Berlin from 5 to 9 September 2025.
BEAUTY | HairCare
September 5, 2025
The new Beurer HT 100 5-in-1 Multistyler
Premium styling results with any look
With the HT 100 5-in-1 Multistyler, Beurer is launching a true all-rounder at IFA 2025. The powerful premium device combines five styling functions in one compact tool – for personalised looks and professional results.
WELLBEING | Air quality
September 5, 2025
Beurer LV 500 PureFlow combines air purifier and fan
Innovative 2-in-1 device
With the LV 500 PureFlow, Beurer is bringing an innovative 2-in-1 device to IFA 2025 which combines an air purifier and fan in a modern design. It ensures clean air and pleasant cooling on hot days, all year round.
WELLBEING | Heating products
September 5, 2025
New Beurer heat products provide blissful moments of well-being
Cordless Battery-Operated Heating Pad HK 77 „Heaty", Heated Throw HD 65 Dark Grey as well as HD 82
Beurer will be launching new heat products at IFA 2025: The HK 77 "Heaty" Cordless Battery-Operated Heating Pad available in six colours, and the HD 65 Dark Grey and HD 82 Heated Overblankets in the fluffy "Helsinki" and "Stockholm" variants. They offer the perfect level of heat for any situation in day-to-day life.
COMPANY | Beurer Academy
September 5, 2025
Beurer Academy: Handy asset download area now available
Valuable training platform receives handy update
Ever since it was launched, the Beurer Academy has made a name for itself as a valuable training platform for specialist retailers and a channel for communicating exciting news and insights. At IFA 2025, Beurer will be presenting a handy update to the innovative platform. As part of this, a comprehensive download function for assets is now available, which can conveniently be used via smartphone or desktop.