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Ulm-based health specialist Beurer is launching a new collaboration focussed on product highlights designed to boost fitness, training efficiency, regeneration and well-being. The collaboration is being supported by Angelique Kerber – one of the world's best female tennis players, a Grand Slam winner of the Australian and US Open as well as in Wimbledon, and an icon of German tennis. Beurer is also carrying out various projects for top-level and recreational sport together with the German Tennis Federation (DTB).

The German Design Council has been one of the world's leading centres for excellence in communication and knowledge transfer for design, branding and innovation since 1953. Once again, the Beurer sea air simulator maremed® has been selected as a winning product. But that's not all: maremed® has also been awarded gold status for outstanding innovative performance in 2021.

Sleek, smooth, salon-quality hair: the HC 35 hair dryer makes perfect styling possible even at home. The new compact device in the Beurer StylePro professional hair care series makes the daily hair routine easy, gentle and simple. With its modern design, the hair dryer will catch your eye in any bathroom.

High blood pressure is the number one risk factor for cardiovascular diseases. According to the German Hypertension League e.V. (DHL), around 20 to 30 million people in Germany suffer from hypertension. But one third of treated hypertensives are currently not well controlled. One in ten do not seek treatment, even though they know about their high blood pressure, and 20 percent of those affected are not even aware that their blood pressure levels are too high. Many people do not know that hypertension is the cause of many serious secondary diseases. Every year on 17 May, the World Hypertension League (WHL) proclaims World Hypertension Day to inform people about the often underestimated widespread disease of high blood pressure and to raise awareness about health risks. In Germany, the WHL is represented by the Deutsche Hochdruckliga e.V. - German Society for Hypertension and Prevention, among others. In 2021, the campaign day will focus on home self-measurement.

Clean air and a healthy indoor environment have been important issues for Beurer for years. The Ulm-based company offers high-quality air purifiers, humidifiers and washers as well as weather stations and aroma diffusers, which ensure a feel-good atmosphere at home. Two new ideal companions for the summer have now been added to the range: the LV 50 Fresh Breeze Personal Air Fan and Cooler and the LV 200 Tower fan.

Never before in the more than 60-year history of the design competition have so many companies and design studios submitted products to be evaluated under the professional judgement of the international Red Dot Jury as this year. Products were submitted from around 60 countries and their design quality and degree of innovation were evaluated in a multi-day process. The maremed® Sea air simulator from Beurer impressed the jury across the board twice and went away with awards in the "Product Design 2021" and "Innovative Product 2021" categories.

As part of the official change in the Beurer management, the sales team has also been restructured with effect from 1 April 2021. Following the appointment of Sebastian Kebbe as the new Managing Director, Ingo Eschweiler takes on the role of Director Sales & Marketing Europe. Export Director Bernd Lindner continues to be responsible for overseas distributors.

The concentration of pollutants and allergens is often two to five times higher in our living spaces than outside. Pollen, fine dust and other particles don't stand a chance with the new LR 220 Air purifier from Beurer! Allergy sufferers in particular can finally breathe calmly again in their home, as the LR 220 removes nearly everything from the air that could harm your health thanks to the three-layered filter system with HEPA H13 filter. The Air purifier can ensure a better indoor climate in your home and a better quality of life all year round – not just during pollen season.

For the last 20 years, Georg Walkenbach has been an integral part of Beurer's Management Board and has been actively driving the company's success. Sales increased by a factor of 15 during this time, and Beurer is now one of the world's top manufacturers and number one in the health and well-being sector. On 1 April 2021, Georg Walkenbach will hand over the management baton to his successor Sebastian Kebbe. Alongside Marco Bühler and Oliver Neuschl, the current Director Marketing & Sales Europe will represent Beurer in the area of Marketing & Sales as a new director. Walkenbach will still continue to advise the company on a wide range of projects.

According to the German Hypertension Society, high blood pressure is the number one risk factor for cardiovascular diseases. In Germany, roughly one in three adults experiences hypertension – amongst those over 70, this is actually three in four people. One difficulty is that hypertension is generally not recognisable through specific symptoms. Therefore, regular self-monitoring is recommended. Beurer has added a new wrist blood pressure monitor with innovative functions for precise measurement to its range.